What brand of facial cleanser should I use in winter? Hot topics and purchasing guides across the Internet
With the arrival of winter, the temperature drops sharply, and issues such as dry and sensitive skin have become hot topics. In the past 10 days, the discussion on "winter skin care" has soared across the Internet, especially the choice of facial cleanser has become the focus. This article will combine recent hot topics to recommend facial cleanser brands suitable for winter use, and provide structured data comparison to help you make an easy purchase.
1. An inventory of hot winter skin care topics across the Internet

By analyzing data from social platforms, e-commerce platforms and beauty forums, the following are the winter skin care issues that have received the most attention in the past 10 days:
| Ranking | hot topics | Number of discussions (10,000) |
|---|---|---|
| 1 | Solutions to dry and peeling skin in winter | 12.5 |
| 2 | Recommended winter facial cleanser for sensitive skin | 9.8 |
| 3 | Affordable vs high-end facial cleanser comparison | 7.3 |
| 4 | Amino acid facial cleanser suitable for winter | 6.1 |
2. Core indicators for purchasing facial cleanser in winter
The climate is dry in winter, so facial cleanser needs to meet the following characteristics:
1.gentle cleansing: Avoid soap-based products and give priority to amino acids or APG surfactants.
2.Strong moisturizing power: Contains moisturizing ingredients such as hyaluronic acid and ceramide.
3.Moderate pH: Maintained between 5.5-6.5, close to the skin’s natural pH.
| Ingredient type | Suitable for skin type | Representative ingredients |
|---|---|---|
| Amino acid surface activity | All skin types | Sodium cocoylglycinate |
| APG table activity | Sensitive skin | Decyl glucoside |
| Soap base (choose carefully) | Oily skin (summer only) | potassium hydroxide |
3. Recommendations for popular facial cleanser brands in winter 2023
Based on e-commerce platform sales and evaluation data from beauty bloggers, the following high-scoring products were sorted out:
| brand | Product name | price range | Core advantages |
|---|---|---|---|
| Kerun | Soaking Moisturizing Cleansing Foam | 80-120 yuan | Ceramide Repair Barrier |
| Fulifangsi | Purifying facial cleansing cream | 100-150 yuan | 6 plant essences |
| Elta MD | Amino Acid Foam Cleansing | 150-200 yuan | Self-foaming technology |
| Skincare | Repairing Purifying Foam Gel | 90-130 yuan | triple ceramide |
4. Winter facial cleanser matching scheme for different skin types
1.dry skin: Choose a non-foaming or low-foaming cleanser. It is recommended to wash your face with water in the morning and use a cleansing product containing squalane at night.
2.oily skin: Use APG cleansing in the morning and amino acid cleansing at night to avoid over-cleansing.
3.combination skin: Foam cleanser for T zone and emulsion cleanser for cheeks for better zoning care effect.
5. Things to note when using facial cleanser in winter
1. Control the water temperature at 32-35°C. Overheating will cause excessive loss of sebum.
2. Cleanse for no more than 60 seconds and avoid rubbing too hard.
3. Apply moisturizing products promptly within 3 minutes after cleansing to lock in moisture.
Skin care in winter is a tug-of-war with dryness. Choosing the right facial cleanser is the first step to protecting the skin barrier. It is recommended to make a comprehensive judgment based on the characteristics of your own skin type and the product ingredient list. If necessary, you can purchase a sample first to try. Remember:Gentle cleansing + timely moisturizing, is the king of winter skin care!
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