What brand of mascara do you use? Popular topics and purchasing guides on the Internet in the past 10 days
Recently, discussions about mascara have continued to heat up on major social platforms and e-commerce websites. From celebrity models to affordable dark horse brands, consumer demand for mascara has shown a diversified trend. This article will provide you with a structured mascara purchasing guide based on the hotspot data from the entire network in the past 10 days.
1. Popularity ranking of mascara brands in the past 10 days
| Ranking | brand | heat index | core selling point |
|---|---|---|---|
| 1 | Lancôme | 9.8 | Swan neck brush head design |
| 2 | maybelline | 9.5 | Waterproof, sweatproof and smudge-proof |
| 3 | KISS ME | 9.2 | Super curl styling |
| 4 | Estee Lauder | 8.9 | Eyelash nourishing ingredients |
| 5 | perfect diary | 8.7 | The king of cost-effective domestic products |
2. The five purchasing factors that consumers are most concerned about
Based on social media discussion data in the past 10 days, we found that consumers pay most attention to the following factors when choosing mascara:
| focus | Proportion | Represent the brand |
|---|---|---|
| Waterproof performance | 32% | KISS ME, Maybelline |
| Slimming effect | 28% | Lancôme, HR |
| Density | twenty two% | Estee Lauder, Dior |
| No clumping | 12% | Perfect Diary, Kazilan |
| Ingredients safe | 6% | Chantecaille, Three |
3. Recommendations for mascara in different scenarios
Based on recent popular usage scenarios, we have compiled the following recommended list for you:
| Usage scenarios | Recommended brands | reference price |
|---|---|---|
| daily commute | Maybelline Pink Fatty | ¥89 |
| date party | Lancome swan neck | ¥390 |
| swimming fitness | KISS ME waterproof model | ¥118 |
| Sensitive eye type | Fancl no addition | ¥169 |
| Student party parity | perfect diary slender | ¥59 |
4. Analysis of recent hot topics
1."No Makeup Makeup Mascara"It has become a new hot spot, and domestic brands such as Xiao Aoting and Ju Duo, which focus on natural eyelash effects, have seen a surge in discussions.
2."One bottle for multiple uses"The concept became popular, and the double-ended mascara (e.g., one end is long and the other is thick) is popular among young consumers.
3.sustainable packagingSparking heated discussions, many brands have launched environmentally friendly designs with replaceable cores to reduce plastic waste.
4.eyelash primerThe search volume increased by 45% year-on-year, and consumers are paying more and more attention to the steps before makeup.
5. Expert purchasing advice
1. Choose a brush head according to the eye shape: a short brush head is suitable for double eyelids, and a curved brush head is suitable for single eyelids.
2. For sensitive skin, it is recommended to choose formulas that do not contain fragrances and preservatives, such as La Roche-Posay, Avène and other cosmeceutical brands.
3. In summer, give priority to waterproof formulas, but use professional eye and lip makeup remover to avoid pulling on eye skin.
4. It is recommended to use it within 3-6 months after opening to avoid bacterial growth and eye infection.
Conclusion
Choosing the right mascara requires considering your personal needs, usage scenarios, and budget. Judging from recent hot trends, while consumers are pursuing makeup effects, they are also paying more and more attention to the safety and environmental protection attributes of products. We hope that the structured data in this article can provide you with valuable reference to help you find the most suitable mascara product for you.
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