How to read likes on Weibo: Revealing recent hot topics and user behavior
Recently, Weibo, as one of the largest social media platforms in China, has continued to emerge with various hot topics and hot content. Users not only pay attention to the topic itself, but are also curious about "who liked this Weibo". This article will combine the hot topics on the Internet in the past 10 days to explore how Weibo users view likers and analyze relevant data.
1. Inventory of hot topics in the past 10 days
The following is a summary of hot topics on Weibo, Baidu Hot Search, Zhihu and other platforms in the past 10 days (as of October 2023):
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | Hangzhou Asian Games Closing Ceremony | 9,800,000 | Weibo, Douyin |
| 2 | A celebrity's love affair exposed | 7,500,000 | Weibo, Xiaohongshu |
| 3 | iPhone 15 launch controversy | 6,200,000 | Weibo, Zhihu |
| 4 | Cooling warnings for many places across the country | 5,800,000 | Weibo, Baidu |
| 5 | A variety show became popular | 4,900,000 | Weibo, Bilibili |
2. How to check the likes on Weibo?
Many users are very interested in the like function of Weibo, especially wanting to know “who liked my Weibo” or “who liked a certain popular Weibo”. Here’s how to do it:
1.Check the likes of your Weibo: Go to your personal homepage and click the "Like" icon below a certain Weibo post to see the list of users who have liked it.
2.Check the likes of other people’s Weibo: Currently, ordinary Weibo users cannot directly view the list of likers on other people’s Weibo, but they can do so indirectly through the following methods:
3. User behavior data analysis
According to Weibo interaction data in the past 10 days, like behavior shows the following characteristics:
| User type | Average frequency of likes | Popular content preferences |
|---|---|---|
| Ordinary user | 3-5 times/day | Entertainment, lifestyle |
| KOL/Internet celebrity | 10-20 times/day | Business cooperation, hot topics |
| Enterprise account | 5-8 times/day | Brand promotion and promotional activities |
4. Why do users pay attention to likers?
1.Social relationship verification: Users want to know what their friends or followers are doing through the likes list.
2.Hotspot tracking: Likers of popular Weibo posts may be celebrities or industry leaders, which have reference value.
3.data marketing: Businesses or bloggers analyze target audience preferences through like data.
5. Summary
Weibo’s like function is not only an important way for users to interact, but also reflects the data value of social media. Although ordinary users cannot fully view the likes of other people's Weibo, they can still gain insight into platform trends by analyzing hot topics and user behavior. In the future, Weibo may further open up data permissions to meet the diverse needs of users.
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