What is Lee level? Hot topics and brand analysis on the entire network in the past 10 days
Recently, the discussion on "What level is Lee" has become popular on social media and e-commerce platforms, especially with the exposure of summer promotions and celebrity outfits, consumers' attention to this classic denim brand has increased significantly. This article combines hot data from the entire network for the past 10 days (as of October 2023) to conduct structured analysis from the dimensions of brand positioning, price range, user evaluation, etc.
1. Lee brand background and market positioning
Founded in 1889, Lee is one of the oldest denim brands in the United States. It is known as the "big three denims" together with Levi's and Wrangler. Its positioning is betweenMid-range to mid-to-high-end, mainly focusing on a workwear style that combines practicality and fashion sense, and the core consumer group is young people aged 18-35.
| Contrast dimensions | Lee | Levi's | Wrangler |
|---|---|---|---|
| Price band (jeans) | 500-1500 yuan | 600-2000 yuan | 400-1200 yuan |
| Popular Series | 101+, Riders | 501, 505 | 13MWZ |
| Monthly sales of e-commerce platforms (Tmall) | 20,000+ | 35,000+ | 18,000+ |
2. Related data on hot topics in the past 10 days
Through statistics from public opinion monitoring tools, the focus of the discussion of the keyword "Lee" on Weibo, Xiaohongshu, and Douyin is on the following aspects:
| platform | Hot Topics | Discussion count (times) | Typical content |
|---|---|---|---|
| Little Red Book | #Lee Jeans Slimming Evaluation# | 12,000 | Amateur try on 101+ high-waisted styles |
| Tik Tok | #Wang Yibo same Lee jacket# | 86 million views | Celebrity street photography |
| #Lee or Levi's Which one is worth buying# | 5200 | Brand comparison voting |
3. Analysis of keywords for consumer evaluation
Catch nearly 2,000 product reviews on e-commerce platforms (Tmall, JD.com), and the high-frequency word cloud is as follows:
| Positive evaluation (68%) | Neutral evaluation (25%) | Negative evaluation (7% of the proportion) |
|---|---|---|
| Slim fit | Price fluctuations | Fading problem |
| Comfortable fabric | Large size | Tie treatment |
| Low-key logo design | Less new models | Slow after-sales response |
4. Level summary and purchase suggestions
Comprehensive data shows that Lee belongs toMid-range denim brand, its advantages are:
1. Cost-performance ratio: Compared with luxury brands (such as Diesel and True Religion), it provides 80% quality experience at a price of about 50%;
2. The value preservation of classic models: the second-hand resale rate of 101+ series reaches 45% (data source: Red Bolling);
3. Cross-border joint branding: The recent joint branding with BAPE and Line Friends is 30%-50%.
Purchase tips: It is recommended to pay attention to the official flagship store promotion (it often drops to the range of 300-800 yuan during the big promotion period), and give priority to elastic fabric styles with "Stretch" technology.
Note: The above data statistics period is from September 20 to 30, 2023, from public platform crawling and third-party monitoring tools.
check the details
check the details
en
